idefi Music redefines industry

MUSIC INDUSTRY REDEFINED: idefi announces the end of the traditional record label

New record label model to put control back in hands of artist

TULSA, OK– idefi Music developers are excited to announce the launch of a record label model that they say will revolutionize the recording industry.

Years in the making, idefi destroys the antiquated model of the fat cat record label taking the lion’s share of artist earnings while controlling artistic content.

idefi MusicThe launch of the idefi website, designed by ticketing system provider and idefi part-owner TICKETsage, allows any artist – regardless of genre, age or experience level – to upload their original music and create a profile page for free. The artists will then be able to set their own pricing and determine how their music is packaged.

“When the artist’s download sells, idefi splits revenue 50/50 with the artist,” said Brady Deaton, founder and CEO of idefi. “The artist gets paid instantly from the first download. There’s no need for recoupment at idefi. We consider ourselves the world’s first ‘all-access record label.’”

Only a small percentage of artists signed to major labels earn money in record royalties due to the standard practice of labels “recouping” its investment in the artists before they see a single dime.

“That’s how TLC sold 11 million units and lost money on the album,” Deaton said.

“The idefi model literally makes this scenario impossible.”

In addition to universal access, idefi also boasts other benefits to the artist, including the ability to earn rewards points through sales. These points give the artist access to the services of a traditional record label, such as duplication, worldwide digital and physical distribution, promotion to press and radio, artist development, licensing and placement, a recording budget, a budget for music videos, booking and tour support.

“At some point in every artist’s career they have to make a decision about doing everything on their own or giving up control so they have a team to support and promote them. With idefi they don’t have to make that decision because there are no contracts and the artist maintains full control,” Deaton said.

With the official launch of idefi coming on March 14, Deaton is also announcing partnerships with several established artists to the new platform. Grammy nominated, three-time Dove award winner Rob Beckley will release his first solo album via idefi Music next year.

Even the Dogs, a band familiar with the trappings of a major label, sees the launching of idefi as a wake-up call to artists struggling to have their voices heard.

“Labels, as they stand today, are out to break starving artists’ hearts,” the band’s lead singer Eddie Green said. “We found out the hard way that just because it’s in the contract, doesn’t mean it’s true. idefi puts the power in our hands. We determine our success and with all of the tools that are provided, we can only fail if we choose to.”

idefi is committed to not only providing an avenue for artists to connect with music fans but to develop their careers as well, said Donnie Frizzell, director of artist development.

“We will watch the artists grow as we become a partner in developing their careers. They will work to create the awareness and, once they have done that, we will plug them into the perks of a traditional record label,” Frizzell said.

To find out more about idefi, the idefi showcase at the 2012 South by Southwest festival or to contribute to idefi’s indiegogo campaign, visit

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 For further information or to request interviews:

Brady Deaton, Email:


Phone: 918-833-1265

idefi Music’s campaign:


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